https://www.youtube.com/watch?v=laI0j_mzw1M
CTL Lecture: Communicating Science to Nonscientists
1 - Confusing ends and means - Gets people attention, show credibility
2 - Necessary X sufficient - Brushing teeth is not sufficient to prevent tooth decay, but is necessary.
If you don’t have 3 dimensions in your variables don’t put 3 dimensions in your graph A => B
WRONG! If you have 3 dimensions in your variables, put 3 dimensions in your graph !A => !B
WARN the audience about the falsehood of the inverse.
3 - Variability - Time to commute -> should be a mean, min/max. People are late 50% of the time! Gauss curve.
Check/Review your text sent to lay audiences.
Comparison points Numbers, sizes, concepts - give 3 examples
Appropriate vocabulary No jargon and no synonyms - If you are using technical terms that the audience don’t know it is a jargon. Synonyms don’t exist conceptually - there are always nuances. Don’t use if the nuance is not explained.
Motivation and interpretation
Audience oriented, not self-centered - Don’t try to make people go through the pain you had during the development of your research - Skip the middle!
Abstract
Start from the reader and go back to the reader.
Context
Need
Task
Object
Findings
Conclusion
Perspectives
Mixed meetings - Shorten the talk (explain for the non-specialized) leave time for Q&A for the specialized audience (leave hooks from them).
People believes what suits them - They have to understand your point and not feel attacked.
Keynote speakers - explain in simple ways (polar coordinates, simpler expression but same circle).
Obfuscating your research (by using complicated terms) is not the way.