Introduction to warehousing

Have them gather all the food produced in the good years that are just ahead and bring it to Pharaoh’s storehouses. Store it away, and guard it so there will be food in the cities. Genesis 41:35–36

Learning objectives

  • Define a warehouse and explain its value-added role.
  • Explain how warehousing operations have evolved.
  • Evaluate why supply chains hold inventory.
  • Connect warehousing to customer service, inventory, sourcing, and transportation.

What is a warehouse?

Traditionally, a warehouse has been defined as

a building where large quantities of goods are stored, especially before they are sent to stores to be sold Oxford Dictionary

a structure or room for the storage of merchandise or commodities Merriam-Webster Dictionary

Warehouses add value

With the onset of e-commerce, the definition has broadened:

Today, warehouses operate not only as centers for storage but also as centers for value-addition. Several warehouses have assembly, packaging and repair operations within their premises. De Koster and Delfmann (2017)

Evolution of warehousing

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Warehousing through the years

Warehousing has accumulated new functions rather than simply replacing storage.

1950s--1960s Storage-oriented warehouse
Storage and buffering
Scale economies
Longer planning cycles
1970s--1980s Flow-oriented distribution center
Order assembly
Storage and buffering
JIT diffusion
More frequent flows
1990s--2000s Integrated logistics center
Value-added services
Order assembly
Storage and buffering
Global integration
Postponement
2010s--present Omnichannel fulfillment center
Digital coordination and automation
Value-added services
Time-critical order assembly
Storage and buffering
E-commerce
Omnichannel fulfillment
Figure 1: The warehouse’s functional portfolio broadens as response times tighten.

External change drivers

From the 60s to the 80s, warehousing was viewed as a back-office operation:

  • Little to no added value.
  • Undesirable but necessary cost center.

As lean thinking and just-in-time (JIT) inventory management spread through manufacturing:

  • “Eyes looking for waste” turned to warehouse.
  • Warehousing started to be seen as a dead-end career.

Global competition and the onset of e-commerce deeply impacted warehousing activities.

The emergence of global supply chains

Before: Regional competition, confined to continents or limited by geography.

Now: Global competition for:

  • Reaching large numbers of customers (existing and new markets)
  • Identifying/using low-cost labor sources.

Today, designing and managing global supply chains is a top priority for industry and academia.

Growth of online shopping

Designing and operating warehouses has become a front-and-center concern for companies competing for a slice of the growing e-tail market.


Stocking, picking, packing, and shipping the items that customers need/want on time, with maximum accuracy, transformed the warehouse from a back-office cost center to a front-office profit center.

Warehousing today

Under the influence of e-commerce, supply-chain collaboration, globalization, quick response (QR1), and JIT, warehouses today are expected to do more with fewer resources.

Expectations
  • Execute more smaller transactions
  • Handle and store more items
  • Provide more product and service customization
  • Offer more value-added services
  • Process more returns
  • Receive and ship more international orders
Constraints
  • Less time to process an order
  • Less margin for error
  • Fewer young, skilled, native-speaking, literate personnel
  • Less warehouse management system capability

Why warehouses exist

02

Why have warehouses?

How does warehousing add value to supply chains?

A supply chain strategy coordinates five components:

  • Customer service
  • Inventory management
  • Supply
  • Transportation
  • Warehousing
  • Warehouses often reveal gaps in supply-chain coordination, integration, and planning.
  • Optimizing the first four components determines and can minimize the need for warehousing.

What can we learn from the COVID-19 pandemic?

Table 1: Warehouse responses to pandemic disruption.
Flow segment Change Warehouse role
Supplier to manufacturer Supply interruption Buffer inventory to protect service
Warehouse to consumer Physical retail constrained; fulfillment shifts online Serve demand as channels change
Consumer to warehouse Returns flow back Process reverse logistics as part of fulfillment

The rationale for holding stock

One of the major challenges in managing a supply chain is that demand can change quickly, but supply takes longer to change. Bartholdi and Hackman (2019)

Warehouses are expensive (labor, land, storage/handling equipment, ICT systems)…

…but, supply chains connecting manufacturing with end consumers will never be so well coordinated that warehousing will be eliminated completely:

  • (Long) global supply chains are more prone to disruptions such as climatic/security incidents, pandemics, and political disputes.
  • Initiatives such as lean Six Sigma, and just-in-time (JIT) delivery, are not robust in face of supply chain disruptions.
  • Goods must be stored either at:
    1. the source of production,
    2. the consumption point, or
    3. at an intermediate location.

How warehousing supports supply chains

03

Warehousing and customer service

Warehousing facilitates:

  • High inventory availability
  • Shorter response times
  • Value-added services
  • Returns
  • Customization
  • Consolidation

High inventory availability

How to provide high customer fill rates1?

Investing in safety stock2 (typically stored in warehouses)!

Shorter response times

How to reduce response times?

  • Reduce warehouse order cycle times (WOCT)1.
  • Set up warehouses closer to customers.
  • Increase the number and capacity of warehouses.

Customization

How to postpone1 customization?

The warehouse is the natural place to execute value-adding services:

  • Labeling
  • Assembling
  • Special packaging
  • Monogramming
  • Kitting
  • Coloring
  • Pricing
  • Countrifying

Consolidation

How to avoid split deliveries?

Warehouses house products from different suppliers and can consolidate orders.

Returns

How to guarantee convenient/cheap returns?

Convenient returns = higher sales and customer satisfaction ratings.

  • Warehouses are typically located nearby the customer base.
  • Warehouses have the workforce and material-handling equipment uniquely suited to handling returns.

Physical market presence

How can companies build trust and credibility?

Physical market presence = cultural competitive differentiator.

  • Warehouses signal customers and partners that the business is real and that it has invested in its operations.

Warehousing and inventory management

Inventory (wares) housed in warehouses:

  • Facilitates production economies of scale
  • Fulfills seasonal demand
  • Mitigates supply-chain and business risk (contingency1/disaster inventory)

Production economies of scale

How to reduce setup and changeover costs and time?

Long production runs are more economical in some cases.

  • The resulting lot-size inventory1 must be housed!

Demand seasonality

How to balance yearly production to fulfill seasonal demand?

Demand may have significant peaks and valleys:

  • Greeting cards (Christmas and Valentine’s)
  • Oliebollen (New Year’s Eve)

How to prevent stockouts?

  1. Design production capacity for peaks.
    • Cost prohibitive, underutilized most of the year.
  2. Balance production and store the lot-size seasonal inventory.
    • Trades offs production and storage costs of seasonal buildup.

Contingency/disaster inventory

How to plan for unexpected situations?

Beyond traditional safety-stock inventory, companies may need to maintain service in the event of:

  • Hurricanes, floods, snowstorms
  • Supply-chain disruptions

Warehousing and sourcing

Warehouses help save costs by holding:

  • Cheap raw materials/products

  • Large inventory batches

  • On-site vendor-managed inventories1

Raw-material and sourcing cost

Warehousing lets a company buy and hold materials when the total landed cost is favorable.

  • Purchase raw materials at the lowest cost and store them.
  • Purchase low-cost foreign materials and position them within the logistics network.

Production cost

Large production runs can be economical when:

  • Margins are high.
  • Inventory carrying rates are low.
  • Obsolescence risk is low.
  • Shelf lives are long.

Warehousing holds the resulting inventory batches until they are needed.

Vendor-managed inventory (VMI) warehouse

How can partners use VMI to reduce supply-chain cost (Çetinkaya and Lee 2000)?

Customer shares

  • Inventory levels
  • Actual demand
  • Forecast demand

Supplier decides

  • Replenishment quantity
  • Replenishment timing
  • Production plan

In practice: Nijhof Wassink lets suppliers monitor silo-level stock. In a Heineken case, VMI increased transport utilization by 7% while reducing customer-DC stock by 70% (Van der Plas-Rolf et al. 2019).

Warehousing and transportation

As supply chains aim at reducing inventory by shipping more frequently in smaller quantities, warehousing can reduce transportation costs by:

  • Working as consolidation points.
  • Delaying customs duties.
Small inbound shipments enter a consolidation center and leave as combined outbound loads.

Figure 2: Consolidation center (source: Freight consolidation - Travelwest)

Transportation economies of scale

How to favor transportation economies of scale?

Warehouses are consolidation points for accumulating and assembling small shipments into larger ones:

  • Less-than-truckload (LTL) shipments into full truckloads (FTL).
  • Less-than-container-load (LCL) into full container loads (FCL).
  • Transloading 40-foot containers to 53-foot containers.

Bonded warehouses

How can warehousing help to delay customs duties?

Bonded warehouses allow consignees to:

  • Delay duty payments until goods are withdrawn from the bonded warehouse.
  • Avoid duties (if located in free-trade zones).

Synthesis and application

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Inventory reasons: Service and flow

According to Lambert et al. (1998):

  1. Achieve transportation economies.

  2. Achieve production economies.

  3. Take advantage of quality purchase discounts and forward buys.

  4. Support the firm’s customer service policies.

  5. Meet changing market conditions and uncertainties.

  6. Overcome the time and space differences that exist between producers and customers.

  1. Accomplish the least total cost logistics commensurate with a desired level of customer service.

  2. Support the just-in-time programs of suppliers and customers.

  3. Provide customers with a mix of products instead of a single product on each order.

  4. Provide temporary storage of material to be disposed or recycled.

  5. Provide a buffer location for transshipment.

Inventory reasons: Cost and resilience

According to Richards (2014):

  1. Handle uncertain and erratic demand patterns.

  2. Trade off storage, transport and shipping costs.

  3. Get discounts via bulk buying.

  4. Shorten distance between manufacturer and the end consumer.

  5. Cover for production shutdowns.

  6. Ability to increase production runs.

  1. Manage seasonal production.

  2. Handle high seasonality.

  3. Spare parts storage.

  4. Work-in-progress storage.

  5. Investment stocks (e.g., fine wine).

  6. Document storage.

Warehouses buffer mismatches

Warehouses buffer supply chains when supply and demand do not align.

Table 2: Warehouses absorb timing and quantity mismatches.
Change Warehouse response
Demand surges Release stockpiled inventory1
Demand collapses Slow or hold inventory
Supply surges Receive inventory and support sales
Supply collapses Use stockpiled inventory

Warehouses also buffer variable lead times, price increases, high setup costs, and the bullwhip effect2.

Apply the buffering logic

How can warehouses help mitigate the impact of the following business challenges*?

Scenario 1

You run a manufacturing company that imports products from overseas. What would you do if one of your inbound shipments is lost at sea, impounded by customs, captured by pirates, or caught in a port strike?

Scenario 2

You work for a wholesaler that has been selling a product at a steady rate for months, and one month, the company sells twice as much as normal. You don’t have enough inventory to fill all your customer orders, and now you also have back orders to fill. You may even be at risk of losing sales and customers. How can you prevent customer dissatisfaction?

References

Bartholdi, J. J., and S. T. Hackman. 2019. Warehouse & Distribution Science. 0.98.1 ed. Georgia Institute of Technology. https://www.warehouse-science.com/book/editions/wh-sci-0.98.1.pdf.
Boysen, Nils, and René de Koster. 2025. “50 Years of Warehousing Research: An Operations Research Perspective.” European Journal of Operational Research 320 (3): 449–64. https://doi.org/10.1016/j.ejor.2024.03.026.
Boysen, Nils, René de Koster, and Florian Weidinger. 2019. “Warehousing in the e-Commerce Era: A Survey.” European Journal of Operational Research 277 (2): 396–411. https://doi.org/10.1016/j.ejor.2018.08.023.
Çetinkaya, Sila, and Chung-Yee Lee. 2000. “Stock Replenishment and Shipment Scheduling for Vendor-Managed Inventory Systems.” Management Science 46 (2): 217–32. https://doi.org/10.1287/mnsc.46.2.217.11923.
De Koster, René, and Werner Delfmann. 2017. Warehouse Design and Management. Springer International Publishing. https://doi.org/10.1007/978-3-319-69310-1.
De Koster, René, Tho Le-Duc, and Kees Jan Roodbergen. 2007. “Design and Control of Warehouse Order Picking: A Literature Review.” European Journal of Operational Research 182 (2): 481–501. https://doi.org/10.1016/j.ejor.2006.07.009.
Frazelle, Edward. 2016. World-Class Warehousing and Material Handling. Second Edition. McGraw-Hill Education.
Lambert, Douglas M., James R. Stock, and Lisa M. Ellram. 1998. Fundamentals of Logistics Management. The Irwin/McGraw-Hill Series in Marketing. Irwin/McGraw-Hill.
Manzini, Riccardo, ed. 2012. Warehousing in the Global Supply Chain. Springer London. https://doi.org/10.1007/978-1-4471-2274-6.
Richards, Gwynne. 2014. Warehouse Management: A Complete Guide to Improving Efficiency and Minimizing Costs in the Modern Warehouse. Second edition. Kogan Page Limited.
Stanton, Daniel. 2022. Supply Chain Management for Dummies. 3rd ed. John Wiley; Sons.
Van der Plas-Rolf, Jeroen, Ton De Kok, and Jan Fransoo. 2019. “Searching for the VMI Effect: Evidence from Dutch Supply Chains.” International Journal of Production Economics 211: 1–12. https://doi.org/10.1016/j.ijpe.2019.01.001.
Zhen, Lu, and Haolin Li. 2022. “A Literature Review of Smart Warehouse Operations Management.” Frontiers of Engineering Management 9 (1): 31–55. https://doi.org/10.1007/s42524-021-0178-9.