Have them gather all the food produced in the good years that are just ahead and bring it to Pharaoh’s storehouses. Store it away, and guard it so there will be food in the cities. Genesis 41:35–36
Traditionally, a warehouse has been defined as
a building where large quantities of goods are stored, especially before they are sent to stores to be sold Oxford Dictionary
a structure or room for the storage of merchandise or commodities Merriam-Webster Dictionary
With the onset of e-commerce, the definition has broadened:
Today, warehouses operate not only as centers for storage but also as centers for value-addition. Several warehouses have assembly, packaging and repair operations within their premises. De Koster and Delfmann (2017)
Warehousing has accumulated new functions rather than simply replacing storage.
From the 60s to the 80s, warehousing was viewed as a back-office operation:
As lean thinking and just-in-time (JIT) inventory management spread through manufacturing:
Global competition and the onset of e-commerce deeply impacted warehousing activities.
Before: Regional competition, confined to continents or limited by geography.
Now: Global competition for:
Today, designing and managing global supply chains is a top priority for industry and academia.
Designing and operating warehouses has become a front-and-center concern for companies competing for a slice of the growing e-tail market.
Stocking, picking, packing, and shipping the items that customers need/want on time, with maximum accuracy, transformed the warehouse from a back-office cost center to a front-office profit center.
Under the influence of e-commerce, supply-chain collaboration, globalization, quick response (QR1), and JIT, warehouses today are expected to do more with fewer resources.
How does warehousing add value to supply chains?
A supply chain strategy coordinates five components:
| Flow segment | Change | Warehouse role |
|---|---|---|
| Supplier to manufacturer | Supply interruption | Buffer inventory to protect service |
| Warehouse to consumer | Physical retail constrained; fulfillment shifts online | Serve demand as channels change |
| Consumer to warehouse | Returns flow back | Process reverse logistics as part of fulfillment |
One of the major challenges in managing a supply chain is that demand can change quickly, but supply takes longer to change. Bartholdi and Hackman (2019)
Warehouses are expensive (labor, land, storage/handling equipment, ICT systems)…
…but, supply chains connecting manufacturing with end consumers will never be so well coordinated that warehousing will be eliminated completely:
Warehousing facilitates:
How to provide high customer fill rates1?
Investing in safety stock2 (typically stored in warehouses)!
How to reduce response times?
How to postpone1 customization?
The warehouse is the natural place to execute value-adding services:
How to avoid split deliveries?
Warehouses house products from different suppliers and can consolidate orders.
How to guarantee convenient/cheap returns?
Convenient returns = higher sales and customer satisfaction ratings.
How can companies build trust and credibility?
Physical market presence = cultural competitive differentiator.
Inventory (wares) housed in warehouses:
How to reduce setup and changeover costs and time?
Long production runs are more economical in some cases.
How to balance yearly production to fulfill seasonal demand?
Demand may have significant peaks and valleys:
How to prevent stockouts?
How to plan for unexpected situations?
Beyond traditional safety-stock inventory, companies may need to maintain service in the event of:
Warehouses help save costs by holding:
Cheap raw materials/products
Large inventory batches
On-site vendor-managed inventories1
Warehousing lets a company buy and hold materials when the total landed cost is favorable.
Large production runs can be economical when:
Warehousing holds the resulting inventory batches until they are needed.
How can partners use VMI to reduce supply-chain cost (Çetinkaya and Lee 2000)?
In practice: Nijhof Wassink lets suppliers monitor silo-level stock. In a Heineken case, VMI increased transport utilization by 7% while reducing customer-DC stock by 70% (Van der Plas-Rolf et al. 2019).
As supply chains aim at reducing inventory by shipping more frequently in smaller quantities, warehousing can reduce transportation costs by:
Figure 2: Consolidation center (source: Freight consolidation - Travelwest)
How to favor transportation economies of scale?
Warehouses are consolidation points for accumulating and assembling small shipments into larger ones:
How can warehousing help to delay customs duties?
Bonded warehouses allow consignees to:
According to Lambert et al. (1998):
Achieve transportation economies.
Achieve production economies.
Take advantage of quality purchase discounts and forward buys.
Support the firm’s customer service policies.
Meet changing market conditions and uncertainties.
Overcome the time and space differences that exist between producers and customers.
Accomplish the least total cost logistics commensurate with a desired level of customer service.
Support the just-in-time programs of suppliers and customers.
Provide customers with a mix of products instead of a single product on each order.
Provide temporary storage of material to be disposed or recycled.
Provide a buffer location for transshipment.
According to Richards (2014):
Handle uncertain and erratic demand patterns.
Trade off storage, transport and shipping costs.
Get discounts via bulk buying.
Shorten distance between manufacturer and the end consumer.
Cover for production shutdowns.
Ability to increase production runs.
Manage seasonal production.
Handle high seasonality.
Spare parts storage.
Work-in-progress storage.
Investment stocks (e.g., fine wine).
Document storage.
Warehouses buffer supply chains when supply and demand do not align.
| Change | Warehouse response |
|---|---|
| Demand surges | Release stockpiled inventory1 |
| Demand collapses | Slow or hold inventory |
| Supply surges | Receive inventory and support sales |
| Supply collapses | Use stockpiled inventory |
Warehouses also buffer variable lead times, price increases, high setup costs, and the bullwhip effect2.
How can warehouses help mitigate the impact of the following business challenges*?
Scenario 1
You run a manufacturing company that imports products from overseas. What would you do if one of your inbound shipments is lost at sea, impounded by customs, captured by pirates, or caught in a port strike?
Scenario 2
You work for a wholesaler that has been selling a product at a steady rate for months, and one month, the company sells twice as much as normal. You don’t have enough inventory to fill all your customer orders, and now you also have back orders to fill. You may even be at risk of losing sales and customers. How can you prevent customer dissatisfaction?
Warehousing - M-IEM - Breno A. Beirigo